What to do with 1 million users?
ABN AMRO has an app that solves the hassle of getting your friends to pay you back: Tikkie. Tikkie now has over a million users – that’s 6% of the Dutch population. Any entrepreneur’s intuition would scream: we have to do something with that! But on second thought, determining that ‘something’ is not as easy as it sounds. It’s time to put our learnings into practice and develop a strategy for Tikkie to move forward. We’ll meet Tikkie’s product development team and have some pizza’s at the ABN office at Leidsplein. Then we split up in teams, work on this real-life case, and finally pitch to find out who created the best business plan.